This fantastic article shares 11 corporate videos that utilize “greenwashing” (from Wikipedia, “a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company’s policies or products are environmentally friendly“); The Huffington Post editors help set the record straight by offering commentary and counterpoints on each video.
Source : Huffington Post
Maintaining effective public relations and a positive image with the public are important parts of doing business. But for some companies, this task can prove quite difficult when their products and services clash with public and environmental safety.
For example, ExxonMobil claims environmental safety and low emissions in their ads for natural gas fracking and Canadian oil sands operations. Important figures have come out against both hydraulic fracturing and oil sands production as dangerous practices with lasting consequences.